Digital marketing has transformed auto retailing. As online advertising evolves, many dealers struggle to keep up with the changes. Car shoppers are much less loyal than before, more time-sensitive than before and are accustomed to nearly instant gra

Overall satisfaction with car manufacturer websites is the highest it since to an increase of inventory and incentives, according to a recent J.D. Power survey. The J.D. Power U.S. Manufacturer Website Evaluation Study is a semiannual study that meas

The practice of markdowns has long been a cornerstone of retail strategy across various industries, and the auto sector is no exception. Historically, the manufacturer’s suggested retail price (MSRP) has been a constant part of a vehicle’s pricin

Editor’s Note: This article was originally published in the July/August edition of Dealer magazine In the competitive world of automotive sales, utilizing and leveraging video can transform how dealerships engage with prospects/customers, drive

As dealership managers and marketers, it is essential to periodically evaluate your progress and strategize for the remaining months of the year. With the mid-year here, now is the perfect time to assess your dealership’s performance and make d

The automotive news feed is completely saturated with fear mongering about what might happen for the rest of 2024. Negative equity from rapidly rising vehicle prices over the past few years has made upgrading or obtaining new auto loans more difficul

A leading provider of finance and insurance (F&I) programs and services has published a new survey to better understand consumer perspectives on automotive products and the factors impacting purchase decisions when shopping for a vehicle at a dea

The average price for a new vehicle in March 2024 was $47,218 according to Kelley Blue Book. Combined with high interest rates, that price range is out of reach for many car shoppers, who are instead opting to purchase pre-owned and certified pre-own

Completion rate is a metric that video marketers keep a close eye on. A high completion rate for videos means that your video content is keeping viewers engaged—which for car dealers, means more leads, conversions, and loyalty. When car shoppers di