As Millennials get older, they become an increasingly important fixed ops customer segment to retain. A recent AutoLoop study found that currently, Millennials make up approximately 18% of all service appointments. And that number continues to steadi

Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expe

In my experience, one of the top frustrations dealers have when choosing the best solutions from multiple vendors is how to get them to work well together. The problem is, whether it’s a DMS; CRM; service lane tool; or any other significant technol

When a customer leaves the lot without purchasing a vehicle, there’s a good chance he or she will never be back. A few may return, but most won’t. Does that mean you should never follow up with customers? Obviously not! The follow-up call

According to a recent study, 49 percent of car buyers make their first contact with dealerships by walking in. But just because it’s their first actual contact with you doesn’t mean they are at the start of their process. Quite the opposite: most

As dealerships face increasing competition amid shrinking margins, a strong CRM strategy should be the cornerstone of every dealership. Most dealerships, though, are still struggling to optimize their system. Many dealerships have invested in a new C

I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-

In the race to make a sale, dealerships often rely on templates in CRMs. These templates – including autoresponders – can hurt a dealership’s chances of communicating effectively — or at all. The response rate for leads is very low in the

Today, dealers aren’t just up against the shop next door. They’re also competing with customer expectations to drive the same personalized, convenient experience that behemoths like Amazon, Domino’s and Uber deliver every day. Customers are bus