This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

The “always connected” shopper trend continues to grow. In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searc

For years, the goal of automotive professionals was to find a way to leverage an online environment that would entice and incentivize car shoppers into walking into a showroom so that they could “start” their journey with their salesperson. This

Almost all of automotive agrees: sales are driven from conversations with consumers. For years, the automotive industry has relied on leads to start these conversations. But in today’s digital age, leads are too few and far between to be the sole f

 Bill Wittenmyer shares why knowing what to say when talking to a customer over the phone is essential in this episode of Witt’s Wise Words.

Wilson Auto Group, with stores in Mississippi and Tennessee, has won every major customer satisfaction award from the manufacturer, including being recognized as the #1 in Dodge Sales in Mississippi for over 10 years, while consistently remaining pro

 There’s nothing better than getting your content in front of eyes that are in-market in your industry. One place you know you can find those people is on your website, but they’re also on your competitors website AND in their store. D

Have you ever seen the show “Naked & Afraid?” Two contestants strip down, head into the wild and basically starve for three weeks until someone comes to pick them up. Every time I see the show, I wonder how the contestants can call th

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area – the CRM – the winds are very calm, and the marketplace soluti