Most every dealer in the nation has asked themselves the same question. In fact, this is one of the most controversial issues the automotive industry has faced for years. Dealers have struggled to find the answer as to the true return on third party

Three simple tactics to increase customer loyalty, according to Marketing Profs. For years, my business approach was this: If you make something truly remarkable, it will sell itself. I know, it’s very “Field of Dreams,” but that

If it’s all about location, location, location in real estate, it’s all about leads, leads, leads for auto dealers. Not surprisingly, almost all are laser focused on keeping a high number of inbound leads flowing regularly. One obvious way to do

How to get to the heart of actual chat performance and ROI Chat for dealer sites has been around for eight years, but current industry estimates are that only about one in three dealers has embraced it…rather underwhelming, given all the years of b

The 10 best ways to generate traffic without Google, according to Search Engine Watch. Having a mix of trophy and long-tail phrases ranking in Google search engine results pages (SERPs) is the equivalent of manna from heaven to any online business. T

What the hell is a “value proposition”? Nick Eberhardt from DealerPhysics defines and explains why it’s important to use in your marketing strategy:

Five reasons marketers should be customer-centric, according to Marketing Profs. What is customer-centricity? And why does it matter? Customer-centricity is a marketing strategy with the primary goal of acquiring high-value customers and maximizing t

How to use the Google Analytics event tracking report, according to Search Engine Watch. The majority of reports in Google Analytics are made up of data that is automatically collected with the basic Google Analytics code on your website. There are a

How to turn haters into raving customers, from Entrepreneur. Our next guest on the School of Greatness turned $12,415 into $3.93 million over the course of his career. He did this with the money he was given at his Bar Mitzvah. How did he do this? By