You are what you market, according to Search Auto Parts. You might assume opening a repair shop post-Sept. 11 would have been risky; opening said shop in metropolitan Detroit during an economic downturn perhaps more so. That doesn’t mean it can’t

Tell your story and boost your shop marketing, according to Stratosphere Studio. In marketing your collision repair shop, you might feel compelled to stand by the old impersonal methods of communication that many other auto body shops have been deliv

Which social network is better for fixed ops marketing, from Stratosphere Studio. At Stratosphere Studio, we’ve run across a number of auto body shops in which the owner is wearing multiple hats: performing customer service, repairing vehicles, han

Most franchised dealers are not in the business of debt collection; but it is an occupational hazard. Without a buy here pay here lot or a related finance company, the bulk of the debt arises from the service department and body shop work. A typical

As the Greek philosopher Heraclitus famously stated, “No one ever steps in the same river twice, for it’s not the same river and he’s not the same person.” The same principle of constant change also applies to the automobile market—

Tips for boosting your shop marketing leads fast, from Stratosphere Studio. It can happen to even the biggest and best collision repair shops: you’re coasting along through the month when all of a sudden you see your number of new internet leads dr

GM recall repairs start Monday, according to The Detroit News. A senator asked again Sunday why it took General Motors so long to discover a defect in ignition switches of 2.6 million vehicles, a day before the automaker launches repairs of the recal

Success is defined as “the accomplishment of an aim or purpose.” That should tell us a lot about the value of goals and how we should approach them. Some of us never reach our goals, because we never set any. We may want to be successful, but wit

Sell A/C service out of season, from SearchAutoParts. As you are reading this, my sincere hope is that you have spent fall, winter and early spring talking to your technicians and to your customers about air conditioning service, and that as we move