Sell A/C service out of season, from SearchAutoParts.
As you are reading this, my sincere hope is that you have spent fall, winter and early spring talking to your technicians and to your customers about air conditioning service, and that as we move toward summer, your customers already have begun to address maintenance and repairs in this critical area — or are at least thinking about it. However, a much more likely scenario is that as soon as the temperatures cooled off in your market area last fall, you stopped thinking about A/C repairs and, because of that, so did your customers.
As hard as you might find it to believe, our customers come to us looking for our recommendations, relying on us to keep their cars safe and reliable. That does not mean they always are happy to hear the things we have to say, and it certainly doesn’t mean they will buy everything we recommend. It does mean that we get them thinking about their A/C system before that first heat wave, when everyone from 10 miles around is in, clogging up our parking lot and begging us to make it blow cold.
