Body shop marketing & the anatomy of a good blog, from Stratosphere Studio. When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value. You begin

Nissan develops ‘self-cleaning’ car, according to Entrepreneur. Unless you’re a kid, and get to sit back with snacks while you’re chauffeured through all the bubbles and steam, going to the car wash can kind of suck. Luckily,

The primary responsibility of a service advisor is to sell service. According to my good friend Robert Atwood of NADA University, your advisors are either “order takers or order makers.” Well said. If your advisors aren’t intentional about seek

Deadly GM switch spells demise of antiquated ignition key, according to Bloomberg. The furor over General Motors Co.’s (GM) deadly ignition switch has the potential to doom the antiquated car key, a technology drivers have been using — and co

Breaking the rules, from Search Auto Parts. If I could teach you how you and your people could become more productive by just reading this article, would you consider it? I am sure this is not your first rodeo; however, this might be an approach you

Prioritize your collision repair marketing strategies, according to Stratosphere Studio. At Stratosphere Studio, we work with many auto body shops, so we’ve met numerous shop owners who have reached their wits’ ends when it comes to marketing. To

Make hidden persuaders work for you, from Marketing Profs. Hidden persuaders influence what products are bought and how customers rate the shopping experience. They include aromas that increase spending, music that boosts profits, colors that enhance

5 inside sales hiring tips for growing companies, from Entrepreneur. If your company has recently tried to recruit inside sales talent, then you’re probably already keenly aware that competition for all-star reps has never been fiercer. This is the

Many recalled GM cars won’t be repaired, according to CNN Money. Owners of the 2.6 million General Motors cars with faulty ignition switches have started to get their cars repaired. But if history is any indication, there are likely to be hundr