Many dealers will sign up for a marketing product or service campaign with the intention of bringing more customers into their service department in order to increase their customer pay business, improve owner retention, raise CSI and of course build

Auto industry continues to grapple with challenges of cyber threats, according to AutoBlog. A telephone is not a telephone. It’s a computer that makes phone calls. A refrigerator is not a refrigerator. It’s a computer that keeps food cold

GM still has no switch fix for half-million Cadillacs, according to USA Today. Three weeks after a recall and telling dealers not to sell them, General Motors continues to look for a way to fix an ignition switch risk in half a million Cadillacs. 

As we’ve discussed many times before, a strong safety culture is born from teamwork; however, every successful team requires a leader. To create this success you need an individual who is in charge of action items, and facilitates change. In regard

Adding mobile marketing to your fixed operations marketing plan, according to Stratosphere Studio. Since the invention of the smart phone, our lives have never been the same. Everywhere you look, people are constantly making use of mobile technology.

Putting a young tech on a career path, according to Search Auto Parts. One of the most consistent and pervasive challenges facing repair shop owners and service managers is keeping their shops fully staffed with technicians who are up to date on thei

Green cars causing aftermarket opportunity to grow, according to Search Auto Parts. When it comes to the mass adoption of electric vehicles, it seems history is repeating itself. Recently, I came across this line while doing some research: “The pop

Body-language tricks to make anyone instantly like you, from Entrepreneur. There’s no question that body language is important. And according to Leil Lowndes in her book “How To Talk To Anyone,” you can capture — and hold — anyo

From Stratosphere Studio: Should I use Instagram in my fixed ops marketing? With the many social media outlets available for body shops to use in their marketing these days, it can be confusing trying to figure out which ones to participate in. Of co