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Making Sense of Google +1 for your Dealership

Google +1 is Google’s answer to Facebook’s “Like” button Google +1 is a social sharing button that appears on search engine results pages (SERPs) and can now be added to your web site.  Think of Google +1 as you would the Facebook “Like”
Oct 1, 2011

Come Back!

Congratulations! You’ve closed the deal, done the paperwork, taken the trade in, handed her the keys and introduced her to the service manager. (You did take her to the service department, didn’t you?) Now you can relax a bit and wait for the nex
Sep 29, 2011
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Manheim Announces Changes to Dealer Sales Structure

ATLANTA – To meet its customers’ changing business needs and to offer all customers a more consistent sales experience, Manheim will align its major dealer and dealer sales functions within a single unit. Susie Heins, former vice president of ma
Sep 29, 2011
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Report: Facebook Refers 6% of New-Vehicle Buyers to Automaker Websites

WESTLAKE VILLAGE, Calif. — Social networking site Facebook refers nearly as much new-vehicle buyer traffic to automaker websites as do major independent automotive content providers (for example, Autotrader.com, Cars.com and Edmunds.com), accor
Sep 29, 2011
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Inspection Finds 30% of Off-Lease Vehicles with Rolled Back Odometers

LONG BEACH, Calif. – AiM Mobile Inspections, evaluators of new and used vehicles, has identified a growing trend among off-lease vehicles in the Northeast: tampered digital odometers.  AiM which reviews up to 9,000 off-lease vehicles each month in
Sep 29, 2011
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2011 Auto Dealer Internet Marketing Survey Results

Fort Lauderdale, FL – AutoUSA Internet Sales Solutions recently announced the results of its 2011 auto dealer Internet marketing survey. The survey results reveal the economy is having a significant influence on customers’ abilities to buy cars,
Sep 29, 2011
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Automotive Internet and Inventory Merchandising Experts Reveal the Key Elements to Improving the Way Inventory Ads are Created and Showcased

The majority of your calls and e-leads come from specific inventory listings found online. The content and quality of your online vehicle ads will single-handedly determine your profitability.  Your best bet for success is to incorporate the new, pr
Sep 29, 2011
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ADP Announces New Approved Vendors for ADP’s Third Party Access Program

ADP Dealer Services, a division of Automatic Data Processing, Inc. announced the next wave of companies that have successfully completed the approval process of the ADP Third Party Access Program. Vendor Partners Approved since April 1, 2011 include
Sep 29, 2011
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Audi launches new mobile experiences for U.S. luxury performance car shoppers

HERNDON, Va. — Audi of America launched a new mobile marketing experience aimed at delivering information on the brand’s products whenever and wherever premium car buyers demand it.  New mobile approach provides easier navigation to informa
Sep 29, 2011