The majority of your calls and e-leads come from specific inventory listings found online. The content and quality of your online vehicle ads will single-handedly determine your profitability.  Your best bet for success is to incorporate the new, proven fundamentals in online merchandising that maximize all of your online touch points (your web sites, online classifieds, mobile/text, QR codes, Facebook, Youtube and other social media). Utilizing these new digital tactics will improve your organic SEO, lead volume and dealership brand by converting more online lookers into in-store buyers. Joe Webb and Timmy James are sharing their expertise with you.

What action items will you take back to the dealership?
1. Be able to understand the best team structure, staff, time and costs associated with inventory marketing.
2. Learn the specific “how-to” best practices to both promote your inventory through inventive pictures, social marketing channels, and technology.
3. Have a detailed six-step process to write engaging and creative vehicle descriptions to connect to a range of customers (from rural to urban) and convert more lookers to buyers than ever before.
4. Know how to best utilize video to increase consumer clicks to your inventory listing pages and through to your web site.

Click here to watch their video: http://www.youtube.com/watch?v=3oR8NoG8Zcs

Joe Webb is the founder of DealerKnows Consulting, an automotive Internet sales training firm specializing in advancing dealers through both on-site and virtual consulting. Webb has been called “the funniest guy in the car business” and consults nationwide, showing dealerships success by instilling proven Internet marketing practices. He’s been a top-rated speaker at Digital Dealer Conferences (eight-time speaker) and a previous writer for Digital Dealer magazine. In the past, he found success in the trenches when he created and managed an award-winning e-commerce department for a Chicago dealer group.

Timmy D. James is a leading automotive digital marketing expert and a well-respected industry trainer. He is the founder of Tim James Consulting and the former director of sales with HomeNet Automotive, where he lead the rapidly-growing automotive digital marketing provider’s direct-to-dealer marketing, sales and product initiatives. James has helped thousands of dealers dramatically increase their sales by implementing proven Internet marketing ‘best practices’ that are consistently employed by top e-dealers nationwide.

11^th Digital Dealer® Conference & Exposition Featured Speakers: Joe Webb and Timmy D. James – Merchandizzle: To market your inventory profitably, you’ve got to add more sizzle to the steak, yo!