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Buttoning Up Your Brand!
I love to ask dealers what their “brand” is and then listen to the response. Ninety percent of the time dealers respond with the makes and models they are selling. I follow up by saying: “No, not the brands of vehicles you sell, what is your br
Mar 23, 2012
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J.D. Power and LMC Automotive Report: Strong Year-to-Date New-Vehicle Retail Sales Pace Continuing in March
WESTLAKE VILLAGE, Calif. — New-vehicle retail sales are on track to end the first quarter of 2012 particularly strong, with performance in March continuing the trend from the past several months, according to a monthly sales forecast developed
Mar 23, 2012
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Cars.com Receives A+ Rating from Better Business Bureau
CHICAGO — Cars.com, the premier online resource for buying and selling new and used vehicles, announced today that it has become a formally accredited Better Business Bureau (BBB) company, and has received the BBB’s A+ rating — the B
Mar 22, 2012
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Kelley Blue Book: March New-Car Sales To Reach Highest Levels Since 2007
IRVINE, Calif. — Kelley Blue Book www.kbb.com, the leading provider of new car and used carinformation, projects new-vehicle sales to reach 1,425,000 units, or 14.6 million seasonally adjusted sales rate (SAAR), in March 2012. This is a 24 pe
Mar 22, 2012
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Automotive Aftermarket Leaders Cequent Consumer Products Announces New Distribution for it Number One Towing Products Line Now at O’Reilly Auto Parts
SOLON, OH – Reese Towpower® the number one brand in hitches, towing and accessory vehicle products, is now available at O’Reilly Auto Parts® store locations and online. O’Reilly Automotive, Inc., a leading retailer in the automotive aftermark
Mar 22, 2012
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FIAT Brand Debuts New Broadcast Commercial, ‘Baby’
Auburn Hills, Mich. – The FIAT Brand will debut a new commercial for the 2012 Fiat 500. The new spot, “Baby,” is scheduled to run on local and national broadcast and cable channels. The commercial will be available in both a 30- and
Mar 21, 2012
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SureSale™ Certified Rolls Out in New York and New Jersey
VENICE, Calif. — Mota Motors today announced that its groundbreaking certified pre-owned (CPO) marketing program SureSale™Certified, continues to extend its footprint across the country with launches today in New York and New Jersey. The com
Mar 21, 2012
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FTC Takes Action To Stop Deceptive Car Dealership Ads
FTC Alleges Dealers Falsely Promised To Pay Off Trade-ins, No Matter What Consumers Owed Five car dealers around the country have agreed to Federal Trade Commission settlement orders that require them to stop running ads in which they promise to pay
Mar 20, 2012
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Carfax kicks off contest for inflatable car fox
CENTREVILLE, Va. – Carfax is giving Carfax Advantage Dealers a chance to win an inflatable Car Fox for their dealership. The contest is being held exclusively through the Carfax for Dealers Facebook page and starts Mar. 20 at 8am EDT. All entries m
Mar 20, 2012