SOLON, OH – Reese Towpower® the number one brand in hitches, towing and accessory vehicle products, is now available at O’Reilly Auto Parts® store locations and online. O’Reilly Automotive, Inc., a leading retailer in the automotive aftermarket industry, added Reese Towpower products in January 2012 including Reese Towpower trailer hitches, hitch balls, ball mounts and other Reese Towpower products and accessories.
The O’Reilly business is a new distribution opportunity for Reese Towpower products. Reese replaces the previous brand of towing products offered at O’Reilly. The new retail partnership pairs up the leading brand of towing products and accessories with a retail leader in the automotive aftermarket This was a big category win for Cequent Consumer products towing line. O’Reilly Auto Parts has massive retail reach operating 3,740 stores in 39 states. (Stats reported as of December 31, 2011 by O’Reilly.)
“We are looking forward to a long-term mutually beneficial relationship with O’Reilly,” said Abe Newman VP Sales, Cequent Consumer Products. “O’Reilly was a huge win for our towing line and we look forward to providing their customers the very best in towing products with competitive pricing and the same excellent service that we provide all of our retail partners.”
Cequent Consumer Products also welcomes O’Reilly Auto Parts to the Kansas Speedway for NASCAR racing in April. Cequent’s Reese Towpower No. 29 Dodge RAM will be driven by Parker Kligerman of Brad Keselowski Racing in the Camping World Truck Series in the SFP 250 on April 21st. Reese Towpower is also the main sponsor of the No. 47 Toyota Camry with JTG Daugherty Racing’s Bobby Labonte in the Sprint Cup STP 400 on April 22. O’Reilly was added to the Reese Towpower NASCAR Racing Sponsorship plans for the weekend at Kansas Speedway. The O’Reilly Auto Parts logo will be on the side panel of both Reese Towpower vehicles racing at Kansas Speedway.
About Cequent Consumer Products
Cequent Consumer Products, Inc, is the industry’s leading designer, manufacturer and marketer of innovative consumer products for the automotive aftermarket industry. For more than 85 years, Cequent Consumer Products, located in Solon, Ohio, has produced some of the most dependable products in today’s market including superior-quality towing and hitch systems, trailer components and accessories, as well as electrical, brake, cargo carrying and rack systems for cars and trucks. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Highland, Rola, Fulton, and Bulldog. Cequent Consumer Products is part of the Cequent North America business segment of TriMas Corporation headquartered in Bloomfield Hills, Michigan. Visit www.CequentConsumerProducts.
About O’Reilly
O’Reilly Automotive, Inc. is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional installer markets. Visit www.OreillyAuto.com.
