Technology is rapidly changing before our eyes. Cliche, yes, but absolutely true. Sometimes those rapid changes are short-lived (remember pagers?), but often times, those rapid changes equate to “faster” and “easier” – and that’s usua

You are being lied to. As dealers, we like to think that our web presence distinguishes us from our competition, and that we understand our web analytics and KPIs. We like to think that we have reliable third-party data, that SEO and SEM are working

Several months ago, our aging desktop PC flashed its final “blue screen of death”, and we retired it to a local school. We decided to replace it with a shiny new iMac, and for a few weeks, my wife, teens, and tweens all wanted a turn on the new t

Most every dealer in the nation has asked themselves the same question. In fact, this is one of the most controversial issues the automotive industry has faced for years. Dealers have struggled to find the answer as to the true return on third party

The key to delivering experiences worth talking about, according to Social Media Examiner. Customer Service How John first discovered the importance of customer service John explains that he first discovered the importance of customer service through

Inefficient auto dealerships can leave customers waiting too long for deals to be completed. But it is getting better. According to Edmunds’ Senior Editor Matt Jones, 10 years ago car buyers used to visit five dealerships per purchase before si

10 steps for hiring your next rock star, according to Entrepreneur. If there is but one consistent business discipline that defines success, it would most certainly be the ability to hire great talent. The right person can help you launch your compan

The 5 secrets of great bosses, according to Entrepreneur. When you think of your best boss ever, what did he or she do that created an inspiring work environment for you? How did he or she act to enable your high performance and high engagement each

For any business owner, keeping your dealership secure is vital. You need to do all you can to protect your records, marketing data, legal documents, and cash, as well as your employees. You lock your doors and create security policies, but do you pr