Highlights From the 18th Digital Dealer Conference & Exposition, from Bryant Surety Bonds. One of the most important events in the auto dealer industry just wrapped up in Tampa, Florida, between April 21-23. The 18th Digital Dealer Conference &

15 Best Twitter Highlights from Digital Dealer 18, from activEngage. I hope that everyone who was able to make it had a great time at Digital Dealer 18 in Tampa, FL last week! For those of you who were unable to attend though, I want you to still b

Arrgh! Searching for Auto Treasure at Digital Dealer 18 Have you seen my treasure map? The “X” shows up heeeere… After a long, cold winter, I was happy to arrive at Digital Dealer 18 in WARM Tampa, Florida. Like so many others, I was searchin

At the 18th Digital Dealer Conference & Exposition in Tampa, FL, you won’t want to miss 100+ sessions, workshops and case studies! Here’s a look at the most popular sessions, as selected by the Digital Dealer attendees using our mobil

Dick Hannah Honda has been Vancouver, Washington’s No. 2 Honda store for years. Recently, General Manager Joe Orr and his team executed a new targeted marketing strategy that lead them to become the No. 1 Honda dealership in their district. As a re

For years, American Honda did not mandate the formation of tier 2 marketing associations and instead only supported the groups that formed voluntarily. About two years ago, that changed. Honda now pools 1 percent per car into association funding and

It’s hard to imagine the Findlay Automotive Group os a single store selling two brands. But that’s what it was from 1961 through the mid-eighties. Today, the group includes 28 different locations selling 26 different brands and is one of

Doug Callahan owns Helms Brothers Mercedes Benz and Volkswagen in Long Island, NY. His Mercedes store is one of the most successful in the country. The store began as a Studebaker franchise in 1934. After growing up working at the dealership, Doug an

One of the reasons why Sam Swope Honda World, located in Louisville, Kentucky, is so successful is because they don’t rest on sales methods that worked on yesterday’s consumers. Sam Swope is the No. 1 Honda store in Kentucky in sales, selling 65%