At the 18th Digital Dealer Conference & Exposition in Tampa, FL, you won’t want to miss 100+ sessions, workshops and case studies! Here’s a look at the most popular sessions, as selected by the Digital Dealer attendees using our mobile app, DigitalDealer.me.
TUESDAY
9:00 – 9:50 AM Justin Cook Competition Targeting – Targeting Your Competitors before They Target You
2:00 – 2:50 PM Kevin S. Frye Finding Your Optimal Digital Marketing Mix with Google Analytics – Advanced Strategies with Digital Attribution
3:00 – 3:50 PM Paul Caldwell Creative: The One Word NOBODY is Talking About – Any ‘Digital Expert’ Can Tell You Where You Need to Be. But Nobody is Telling You What to Say. Until Now.
WEDNESDAY
9:00 – 9:50 AM Truman Hedding, Drew Ament and Anthony Bartoli Advanced Pre-roll Strategies with Facebook & Google – What the Dealer Down the Street Does NOT Want You to Know
10:00 – 10:50 AM Tom Stuker Top Ten Reasons Why Over 90 Percent of Business Development Centers Underperfom – Perfect Your BDC Intelligence by Mastering How to Start, Manage and Operate a BDC at Your Dealership with Tom Stuker of Stuker Training and ATN
11:00 – 11:50 AM Phillip G. Sura and Peter Leto Creating a Killer Online Video Strategy – Creating a Game Plan to Drive Your Online Video Strategy for Sales and Service
1:30 – 2:20 PM Tim James Step by Step Guide to Successful Video Marketing – How to Implement and Maintain a Scalable Video Marketing Strategy and Start Dominating Your Competition!
2:30 – 3:20 PM Kendall Billman Conquesting Customers Through Content – Showing Customer Behaviors in Early Stages of Buying Process
3:30 – 4: 20 PM Dean Evans, Subi Ghosh, Joe Webb and Bill Simmons Millennials, Mobile and Moving the Metal – How to Make 2015 the Year of the Dealer
THURSDAY
10:00 – 10:50 AM Mathew Sitala, David Mink and William W. Scott The Power of Visual Content – Learn to Dominate the Competition with Sharable Visual Content
11:00 – 11:50 AM Marcus Piazzisi SERIOUS ROI from Social – Top 10 Ways Your Dealership Can See ROI from Your Social Campaigns
12:00 – 12:50 PM Brad Title Why Put a Brain Behind Your Website? Answer: Conversion! Conversion! Conversion! – Using a Study of Toyota, Lexus and Scion Dealers
