Posts
RED6 by Driving Loyalty: Automated Retail Marketing System – Customer Retention, Sales Reminder Program called RED6 moves to Release stage from Driving Loyalty
RED6 is set to release as Driving Loyalty’s all-new platform for loyalty and retention, built from the ground up. Paragon, Rick Case, Spreen Honda dealerships as well as Team Toyota, Ken Garff, Lithia, Germain, Haselwood, Deery, Potamkin, Radley, F
Apr 9, 2015
Carmakers Can Relax, A Bit, Apple Car Threat Looks Years Away
Carmakers Can Relax, A Bit, Apple Car Threat Looks Years Away, from Forbes. The world’s car manufacturers can breathe easy, at least for a while; the threat that mega-rich technology company Apple AAPL -0.33% is about to launch a vehicle which
Apr 9, 2015
NCM® Associates Announces DrivingSales Alliance and New Internet Marketing Composite for 20 Group Clients
Overland Park, Kan., April 8, 2015 — NCM Associates (www.ncm20.com), a 100% employee-owned company and leading provider of the 20 Group peer collaboration model, automotive retail consulting, management training, operations Benchmark® analy
Apr 9, 2015
The Port City Nissan transformation: How Digital Retailing helped boost new car profit by an average of $900
The Port City Nissan transformation: How Digital Retailing helped boost new car profit by an average of $900, from Dealertrack. Step into the Port City Nissan Showroom in New Hampshire and you’ll immediately notice how busy it is. True, as one of t
Apr 9, 2015
Text and Engage with Today’s Changing Consumers – The Importance of Texting Consumers and How to Stay Compliant
Technology is constantly providing an ever expanding list of how people communicate with one another. Over the decades, communication channels have gone from the Pony Express, to the Postal System, to overnight delivery, to fax machines, to e-mai
Apr 9, 2015
How to Teach Your CRM to Think – and Learn from Big Data
How to Teach Your CRM to Think – and Learn from Big Data, from CMSWire. The problem with big data is, well, it’s big. Even with the best CRM to record and organize every interaction with your customer, if you don’t know how to leverage that
Apr 9, 2015
Getting inside the mind of the digital car buyer
Getting inside the mind of the digital car buyer, from Automotive Management. Digital retail lessons from the US Chip Perry, Auto Trader Car dealers in the UK could learn from their American colleagues, according to Chip Perry, who established Americ
Apr 9, 2015
The Road to 100% Viewability in Display Advertising
The Road to 100% Viewability in Display Advertising, from Force Marketing. Display advertising, by its very nature, is only valuable if it’s properly displayed. This is a metric that the industry refers to as “viewability.” What is viewability?
Apr 9, 2015
Consumer Car Shopping Experience
The consumer car shopping experience is no longer a linear path to purchase. Industry statistics show consumers are spending hours doing online research and visiting multiple online touch points. Dealers need to influence consumers throughout the ent
Apr 3, 2015