Overland Park, Kan., April 8, 2015 — NCM Associates (www.ncm20.com), a 100% employee-owned company and leading provider of the 20 Group peer collaboration model, automotive retail consulting, management training, operations Benchmark® analysis services, and data management tools for automotive dealers, announced today that it teamed up with DrivingSales Data to provide NCM 20 Group clients a monthly Internet Marketing Vitals Composite compiling a dealerships’ digital marketing efforts in one, easy-to-understand report.
Clients will receive their monthly report in a composite-like format, allowing them to have more productive 20 Group discussions with peers about the performance and effectiveness of their digital marketing and techniques to improve ROI. Having the analytics in one composite allows car dealerships to better manage marketing goals and tasks across the entire organization and tie them to metrics.
“Digital marketing is a must-have for successful dealerships. As a data resource for our clients, the Internet Marketing Vitals Composite is one more way NCM, together with DrivingSales, is able to help increase dealership performance,“ said NCM Associates CEO and President Paul Faletti Jr. “As the focus and investment for digital marketing grows, we are happy to provide visibility to key digital marketing metrics to help dealers better manage and plan for the dynamic digital landscape,” he said.
“Digital marketing provides opportunities and challenges for dealerships,” said Kevin Root, President of DrivingSales. “Dealers armed with the right data, insight and strategy will be able to leverage digital marketing’s strengths as a competitive advantage. This alliance provides dealers with powerful data through the Marketing Vitals Composite paired with insights from NCM enabling them totranslate the data into impactful strategies.”
The Internet Marketing Vitals Composite will provide clients with aggregated website metrics, traffic sources, inbound marketing, social media, AutoTrader.com and Cars.com data. The alliance will allow NCM 20 Group clients the ability to integrate with multiple marketing platforms to help drive discussions on the effectiveness of their digital marketing efforts.
A soft launch with a select group of NCM 20 Group clients will begin early April.
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About NCM® Associates, Inc.
NCM Associates, Inc. is the originator of the automotive industry 20 Group peer collaboration process and has been providing dealership Benchmark analytical data, education and consulting services to the industry since 1947. Located in Overland Park, Kan., NCM provides a robust suite of services designed to drive dealership profitability using its proven, operations-focused Benchmark® for Success program with new and pre-owned U.S. automotive dealerships, as well as with businesses in more than 20 other
industries. NCM is proud to be 100% employee-owned. For more information, visit www.ncm20.com or call 800.756.2620.
About DrivingSales
DrivingSales enables retail automotive dealers to connect, learn and innovate in a rapidly changing retail environment. Founded by a third-generation car dealer in 2008, today DrivingSales is utilized by over 60% of franchised dealerships in North America as a resource to improve their business performance. To learn more about the DrivingSales community, news, training or performance analytics visit DrivingSales.com, Drivin
