The Port City Nissan transformation: How Digital Retailing helped boost new car profit by an average of $900, from Dealertrack.
Step into the Port City Nissan Showroom in New Hampshire and you’ll immediately notice how busy it is. True, as one of the leading Nissan dealerships in the area, Port City is ALWAYS busy – but that’s been especially true since June of 2014, when they launched Dealertrack Digital Retailing tools.
That’s not just marketing speak. It’s actually the result of an amazing transformation, driven by applying best-in-class online to in-store processes and tools. Indeed, their version of “busy” is far more productive than most: When I arrived to meet with management, I was impressed by the bustle and purpose of the team; and how the sales staff were working with customers using a process that fit with their busy lives. After watching and listening, I sat down with Kevin Shevelin, the General Sales Manager, to learn how his team used Digital Retailing tools.
