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TrueCar.com: March 2012 New Car Sales Expected to Be Highest Since August 2007
SANTA MONICA, Calif. — TrueCar.com, the authority on new car pricing, trends and forecasting, today released its March 2012 sales and incentives forecast. The forecast shows the following: For March 2012, new light vehicle sales in the U.S.
Mar 30, 2012
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Dealer/GM NewsDigital DealerFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Lexus Crafting a New Approach to Customer Relationships
TORRANCE, Calif. — When Lexus was established 23 years ago, it was dedicated to providing the best customer service experience in the industry. Lexus’ commitment to that goal is reflected in its top position in the J.D. Power and Assoc
Mar 30, 2012
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Digital Dealer
Ram Truck Creates Buzz in Social Media
Auburn Hills, Mich. – Beginning March 31, Ram Truck will utilize Facebook and Twitter to create interest for an upcoming product debut. Titled “A Giant Awaits,” each day through April 4th, new, not easily identifiable images will be placed
Mar 29, 2012
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Digital Dealer
Senior Manager of Dealer Training at eBay Motor Shares How to Sell Vehicles on eBay Motors the Right Way
Clayton Stanfield, senior manager of dealer training at eBay Motor, is sharing his expertise with automotive dealers and managers on how to sell vehicles on eBay Motors the right way. Are you looking to grow your total vehicle sales? What channels ar
Mar 29, 2012
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Digital Dealer
Dealer.com Executives Discuss Current Trends in Digital Marketing
Darren Haygood, the VP of major accounts with Dealer.com, and Matt Murray, manager of Dealer.com’s East Coast Enterprise Sales team, are sharing their expertise with automotive dealers and managers on current trends in digital marketing and the ove
Mar 29, 2012
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Digital Dealer
Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness
NEW YORK, NY and RESTON, VA – comScore, Inc., a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the resul
Mar 29, 2012
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Digital Dealer
Popular Automotive Industry Trainer Discusses Internet 101: Understanding the Opportunity
Steve Stauning, founder of Pladoogle, LLC, is sharing his expertise with automotive dealers and managers on how to more effectively lead their store’s Internet sales and digital marketing efforts. The digital marketing world seems to be evolving fa
Mar 29, 2012
Is your Dealership Truly Benefitting from Technology?
If you’re over 45 years old, you probably remember the first remote control you ever saw – I sure do. Even though wireless remotes for televisions had been commercially available since the 1950s, I didn’t see my first one in someone’s home un
Mar 28, 2012
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Dealer ManagementDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales ManagementSales Strategies
Evaluate and Fix your Broken Internet Process Now!
Having all of the technology in the world will not help you when it comes to the human touch, communicating and connecting with customers in a way that not only builds commonality, but gives the customer the “I gotta guy” feeling. The biggest buz
Mar 28, 2012