Steve Stauning, founder of Pladoogle, LLC, is sharing his expertise with automotive dealers and managers on how to more effectively lead their store’s Internet sales and digital marketing efforts.
The digital marketing world seems to be evolving faster than even the most astute Internet sales managers can keep up with. To compound the issues, most of what is taught to dealers and managers today revolves around the coolest, newest (and unproven) marketing channels. This creates a chasm between the knowledge they are presented and the knowledge they need to truly manage the activities that drive Internet sales success.
How can these industry veterans take over the leadership of their digital marketing and Internet sales efforts?
What will you learn and what action items will you take back to the dealership?
1. Learn how to easily drive results through activity management.
2. Learn how and what to measure (and what to stop measuring).
3. Learn how to spot determine the best vendors to assist with Internet sales and marketing.
Steve Stauning is a wildly popular automotive industry trainer, speaker and writer. In addition to the digital marketing training and consulting he provides his clients and to various industry groups, Stauning has served as a regular columnist for Digital Dealer magazine.
He is also the founder of Pladoogle, LLC, a leading e-commerce solutions firm. Prior to Pladoogle, Stauning has served in various automotive e-commerce leadership roles, including as the Asbury Automotive Group’s (NYSE: ABG) director of e-commerce, the director of the Web Solutions division of the Reynolds & Reynolds Company, and as general manager for Dealer Web Services at Dealer Specialties.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Steve Stauning presents: Internet 101: Understanding the Opportunity: A primer for store managers and principals interested in truly leading their store’s Internet sales and digital marketing efforts.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.