Dealers spend thousands of dollars a year on third-party leads, non-verifiable advertising slots on third-party sites, and questionable marketing platforms with unproven revenue models. They continue to ignore the one investment of their time and marketing resources that would provide the biggest return—getting more calls, Internet leads, and showroom traffic out of the thousands of consumers who already visit their websites every month.
In this content-packed presentation, Amir Amirrezvani, vice president and founder, DealerOn, Inc., and Jason Ezell, co-founder of Dataium LLC, provide best practices you can immediately implement on your website to dramatically increase your lead volume, test cases of how other dealers dramatically improved their conversion and show rates, a testing framework that dealers can use to optimize their websites over time, and the metrics all dealers should use and measure to optimize their websites over time. Amir Amirrezvani and Jason Ezell are sharing their expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn about conversion Rate best practices that dealers can implement to dramatically increase lead volume.
2. Learn how to use web analytics to optimize your websites over time.
3. Learn what metrics to measure in order to optimize websites and online marketing budgets/strategies.
4. Learn those best practices that will materially increase lead to show rates, so a dealer will close a higher percentage of website traffic and leads.
Amir Amirrezvani is vice president and founder, DealerOn, Inc. He started selling cars 17 years ago, working in sales and management for large dealer groups like Penske, Van Tuyl, and DARCARS. Amirrezvani and his brother co-founded DealerOn 10 years ago to help dealers increase the sales and profitability from their websites and online marketing efforts. Amirrezvani is a frequent speaker at 20 groups, regional dealer conferences, and national industry conferences such as the Digital Dealer Conferences and he brings a unique perspective with his combination of an extensive retail background and expert understanding of online marketing.
Jason Ezell has almost 25 years experience in the automotive industry and he managed dealerships for over eight years before being invited to join AutoTrader.com’s first sales team after its inception in 1999. Ezell then co-founded Dataium LLC, one of the most respected website companies in the industry. As a member of JD Power’s Internet Round Table, a NADA 20 Group speaker and a Digital Dealer Conference speaker, he is well known as an expert in the automotive Internet arena for his statistical approach to analyzing user data to better understand how to sell cars on the Internet. Ezell is president as well as co-founder of Dataium LLC, the largest aggregator of auto shopper behavior data in the industry.
13th Digital Dealer® Conference & Exposition Featured Speakers: Amir Amirrezvani and Jason Ezell presents: Mastering the Art and Science of Website Conversion.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
