They’re not just for restaurants anymore! Google has cracked the code on local dealer online marketing with its acquisition and integration of the famous Zagat’s rating service. The latest rollout of Google+ includes a new Local page for your dealership, which replaces and updates your Google Places listing. Why is this critical?
With a majority of car buyers spending more than half of their car buying research online, it’s more critical than ever for your dealership brand to be highly visible in your local market. Add to this the fact that the average car shopper visits, on an average, just two dealerships in-person before making a purchase and it’s more critical than ever for digital dealers to leverage the latest web tools to manage their reputation, encourage positive reviews, and get social with their customers. Tim McLain is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn how to claim your dealership’s new Google+ Local page.
2. Understand how your dealership’s new Zagat’s rating affects customer behavior and online discovery.
3. Learn how to master techniques to boost your Zagat score to enhance your online reputation to boost sales.
4. Learn hands-on tips for how to set up a successful Google+ presence for your dealer brand.
5. Learn how to get customers to write reviews for your dealership on your Google+ Local page.
Tim McLain is the marketing manager for Netsertive (netsertive.com), a fast-growing online advertising company that drives sales opportunities to auto dealers across the U.S. and Canada through the power of Internet discovery. His 19 years of Internet marketing experience have helped a wide range of local businesses grow their bottom line in targeted, local markets. His specialties include online (search/display/mobile) advertising, social media (B2B and B2C, including content curation), reputation management, email marketing, and video production.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Tim McLain presents: A Zagat’s Rating for your Dealership? Your local customers rely on Google+ Local to find local dealerships—you! Master Google’s new social network, boost your new Zagat rating, manage your reputation, and get social with your customers.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
