Used vehicles are like children—each one has its own personality and each requires different techniques to reach its full potential. John Griffin, vAuto senior vice president of performance management, shares how dealers and managers can leverage e

Ask any dealer or manager to tell you what they do and the answer you likely will get is they sell cars, or they sell and service cars. If you also ask them to tell you metrics on selling and service they can give you close rates, profit,  hours per

There are a growing number of discussions about the “cloud” and Kevin McMillen, president and founder of RyanTech, is going to uncover the six most important facts about cloud technology for dealers and managers. He’ll discuss compliance, produ

Attendees to Learn to Wring More Value Out of Social Marketing Strategies to Increase Website Traffic and Sales WALTHAM, Mass. — IMN, the digital marketing company that delivers branded email newsletters and content for vertical markets, today

Traditional forms of advertising like print, direct mail and radio/TV broadcasting do not yield the same results for the investment as they once did, due largely to the explosion of digital media and online search and display advertising. Deciding to

Social has become search marketing and search has become social marketing. The two giants, Google and Facebook, are competing for the each other’s audience, which means each company has developed several new marketing opportunities and ways to incr

Chances are your business is doing pretty well right now, but there is also a good chance that there are a few areas in which your operation could improve. What if you had an opportunity to get away from your store for a few days and really focus on

Co-sponsors Dealer Communications and Dataium, LLC, proudly announce the winners of the Fall 2012 Digital Dealer Website Excellence Awards. More than 3,000 automotive dealership websites nationwide were evaluated using objective metrics to determine

Jerry Thibeau, founder of Phone Ninjas, will provide you with techniques on how to deliver a world-class response to Internet customers. Jerry will cover response times, outbound phone calls, and e-mail templates, and you will even learn how to creat