AutoTrader.com’s Tori Morandi will present a session at the upcoming Digital Dealer Conference & Exposition in Las Vegas on October 24. DETROIT, MI AND ATLANTA – Tori Morandi, manager of industry education at AutoTrader.com, will be sharing h

The Internet is a powerful medium that has revolutionized and redefined the way consumers research, select and purchase a motor vehicle. In the digital era, regardless of the size of your store, dealers and managers need to compete with the best in t

The big picture is not about the trade-in vehicle, it’s about the sale. Rob Lange, National Sales Training Director for Kelley Blue Book, will teach you how to transition a shopper utilizing a third-party or dealership website trade-valuation tool

Incentives and rebates are one of the top receivables in many dealerships – make sure you are taking full advantage of them AND make sure you are keeping the money the factory provides! Troy Ontko, president and founder of AIS Rebates and Greg Kell

Used vehicles are like children—each one has its own personality and each requires different techniques to reach its full potential. John Griffin, vAuto senior vice president of performance management, shares how dealers and managers can leverage e

Ask any dealer or manager to tell you what they do and the answer you likely will get is they sell cars, or they sell and service cars. If you also ask them to tell you metrics on selling and service they can give you close rates, profit,  hours per

There are a growing number of discussions about the “cloud” and Kevin McMillen, president and founder of RyanTech, is going to uncover the six most important facts about cloud technology for dealers and managers. He’ll discuss compliance, produ

Attendees to Learn to Wring More Value Out of Social Marketing Strategies to Increase Website Traffic and Sales WALTHAM, Mass. — IMN, the digital marketing company that delivers branded email newsletters and content for vertical markets, today

Traditional forms of advertising like print, direct mail and radio/TV broadcasting do not yield the same results for the investment as they once did, due largely to the explosion of digital media and online search and display advertising. Deciding to