Auto dealers have always connected with their customers and communities. But, in the age of digital marketing, the rules of engagement have drastically changed. With over 955 million active users, Facebook represents the world’s largest digital com

Former megadealer VP Allen Levenson, head of sales and marketing for Prospect Vision, will share with you in a very simple, hands-on manner, the secrets top dealers are using. These help dealers to generate genuine leads that increase sales, market s

Facebook is the fastest growing marketplace in your community. Fifty million current and future car buyers share their ‘likes’ with each other every day. When the goal for your store is to be “liked” by hundreds or even thousands of enthusias

Sean Wolfington, Chairman and CEO of The Wolfington Companies, is sharing his expertise with automotive dealers and managers on the best practices of the most successful dealers.   He’ll describe how these dealers integrate multiple marketing med

Attendees to Learn to Wring More Value Out of Social Marketing Strategies to Increase Website Traffic and Sales, Digital Dealer Conference and Exhibition 2012,Booth #715 WALTHAM, Mass. — IMN, the digital marketing company that delivers branded

Roughly a decade ago, there were four mediums we relied on to market our dealerships and vehicles – TV, radio, print, and outdoor. While we still utilize these mediums today, we have witnessed dramatic changes in the auto shopping experience as cus

Dealerships selected for the 2012 WomenCertified Top Dealerships for Outstanding Customer Experience List will be honored by WomenCertified, the collective voice of the female consumers, and Dealer Communications, media sponsor of the Top Dealerships

Kevin McMillen, president and founder of RyanTech and Charlie Vogelheim, partner and marketing lead at RyanTech, will share with auto dealers and managers the statistics known about auto dealership usage of technology.   They will show the average

Customers expect technological expertise and innovative methods of information exchange to empower their purchase decisions. Richard Holland, president of MPi, will share with you how to utilize new preferred and personalized communication channels t