Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today announced that company President, Christopher Miller

It’s one thing to be told that telling a great story to potential customers will increase sales. It’s another to actually create a story that matters and plug it into a structured, measureable marketing

Consumers are in constant search of information – before, during, and after visiting a store. It’s no secret the growth of the internet has affected the way businesses communicate with consumers

Automotive recruitment has changed and is changing at a speed that’s difficult to keep pace with, similar to everything else in the auto industry today. You can be a little bit late to the party with

Every dealer knows how fierce competition is for customers and mindshare. That’s true of any market. But if you think about it, the internet is absolutely the most competitive marketplace that exists,

Customers today are shopping less than two dealerships in person before purchasing a vehicle. This means that aggressive conversion to showroom traffic is the key to success at every dealership.

With vehicle shopping preferences changing at the speed of light, dealers are turning to digital retail in hopes of reaching a greater audience of prospective customers. However, it can be tricky

Yesterday, we attended the Digital Dealer Workshop in Chicago, IL. I’ll admit, I was a little skeptic on who and what was going to be in attendance. We’ve attended some automotive conferences in the past where there were more vendors than dealers

It’s usually the spring season that brings about thoughts of “change” and “cleaning up”. But it seems as if we ran past the exercise of “spring cleaning” this year and got right back into selling mode as soon as we moved the snow shovel