Successful Dealers Know the Dos and Don’ts of Digital Merchandising

With vehicle shopping preferences changing at the speed of light, dealers are turning to digital retail in hopes of reaching a greater audience of prospective customers. However, it can be tricky for those accustomed to traditional merchandising techniques.

As with any other online purchase, a customer needs to feel like he or she has all the details on a product before pulling the trigger. Dealers, therefore, must ensure they are merchandising used vehicles to create the same positive online buying experience in their own digital store (aka, their website).

Creating effective vehicle data pages (VDPs) is crucial. VDPs should be optimized for the digital buyer with thorough data and descriptions. Creatively implementing multimedia can make inventory more attractive and increase website traffic. Pictures and video are valuable assets in closing a deal, especially for long-distance shoppers.

Join DealerSocket’s Director of Product Management Aaron Schinke and Product Manager Eric Giroux for their Digital Dealer 21 educational session The Down & Dirty of Digital Retail. Explore best practices and the pitfalls of digital merchandising through real-world examples. Learn how to create a condition report for VDPs that includes the data and descriptions consumers are looking for. Discover novel ways to promote inventory through photography and video that gives your used vehicles a competitive edge.

When customers move at the speed of light, it is imperative you meet them at their destination.