One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They occur when information is acces

By Ben Caffee, Senior Director, Offsite Solutions at Manheim Pressure is mounting on auto dealers’ retail margins. As vehicles last longer (the average life of a car is now a record of 11.8 years) new-car sales have plateaued. Dealers now have to l