For such a small word, the word ‘data’ packs a pretty big punch. Some marketers get overwhelmed when they hear it because they believe it’s complicated. Others give it a bad rap without really understanding the benefits. Yet it’s difficult to

By Scott Worthington, Director of Product Planning, Reynolds & Reynolds A lot of dealers think “Employee theft won’t happen to me” or “I trust my employees,” but the numbers around employee theft tell a different story. I read an artic

 Tim James shares his expertise on why stitched videos are still valuable to dealers in this video blog.

By Jon Purdy, National Director of Learning & Development, CDK Global It’s both a blessing and a curse. The economy is booming, your business is growing, and you need good people to help you continue to grow. That’s a blessing. Right now, we�

While it’s nice to have room in your shop’s schedule to handle walk-ins and other unexpected work, a service lane no-show isn’t the ideal way to get that extra time. Rather, no-shows throw everyone off and can take quite a toll on both your sho

By Trevor Gile, Managing Partner, Motorcars Honda; and Partner, RFCarwash Consulting & National Carwash Solutions Traditionally, car washes have always been viewed as an expense by dealerships. Taking into account the poor cleaning performance, c

By Steve Laureys, National Account Director for CallRevu’s CallVision DNI Every dealership wants to increase website traffic, that’s why they spend thousands of dollars per month on advertising agencies to run email marketing, pay-per-click a

In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online. Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across ch

Is your dealership located in one of these 20 states? If so, pay attention. The California Consumer Privacy Act (CCPA) may be the first comprehensive data privacy law in the U.S., but it certainly isn’t the last. Since its passage,19 additional sta