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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLeadershipMarketing & AdvertisingMarketing StrategiesSales & MarketingTechnologyTrending Industry News
In the Modern Marketing Puzzle, Don’t Lose Focus on the Customer Experience
I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive techn
Aug 6, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLeadershipSales & MarketingSales ManagementTrending Industry NewsVideo
Best Practice for Hiring a Trainer for Your Dealership
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 2, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry NewsVideo
Should You Send Holiday Cards?
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 2, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsFixed Operations NewsServiceTrending Industry News
How Can Your Dealership Win Business from Recall Customers?
A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are
Aug 2, 2019
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Data & AnalyticsDealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMMarketing & AdvertisingMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Take Control of Your Customer Experience by Breaking Down Your Data Silos
One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They occur when information is acces
Aug 1, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsDigital Dealer ConferenceInventory ManagementSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
Why Dealers Are Turning to Digital Wholesale
By Ben Caffee, Senior Director, Offsite Solutions at Manheim Pressure is mounting on auto dealers’ retail margins. As vehicles last longer (the average life of a car is now a record of 11.8 years) new-car sales have plateaued. Dealers now have to l
Aug 1, 2019