Astroturfing is organized activity that is intended to create a false impression of a widespread, spontaneously arising, grassroots movement in support of…something…that is in reality initiated and controlled by a concealed group…or corpora

The auto industry has been laser-focused on digitizing the retail shopping experience for several years, especially since the pandemic in 2020. However, the right digital retail strategy for today’s used dealer goes beyond up leveling a dealer’s

Now more than ever, the very mention of implementing AI in business evokes polarizing reactions from people, especially when it comes to the automotive industry. Selling cars has always been, and always will be, about people. No automated system coul

In 2016, Google came out with a study that illustrated the 5 micro-moments in a car buyer shopping journey. In a nutshell, these were the moments: 1. Which Car is Best for me? 2. Is it Right for me? 3. Can I Afford It? 4. Where Should I Buy It? 5. Am

New opportunities related to connectivity, advanced electronics, and computer technology are becoming increasingly important as vehicle technology advances. Auto dealers are on the front lines in this new environment where customers need to understan

The automotive industry is undergoing a revolutionary shift as the world embraces electric vehicles (EVs) for their environmental and economic benefits. As combustion vehicles give way to cleaner and more sustainable alternatives, automobile dealers

Although AI and automation boost efficiency, providing the “human touch” augmented by these powerful tools can create an exceptional customer engagement process. As the technology behind Artificial Intelligence (AI) continues to advance, it is li

A well-managed BDC can significantly impact sales, raise service profits, and increase retention, but achieving success in this field requires three key ingredients: Focus, People, and Consistency. Without these elements working in tandem, even the m