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Train and Retain: How to Attract and Motivate a Capable Staff
How to attract and motivate a capable staff, from Entrepreneur. For small business owners today, it seems harder than ever to find young employees with a solid work ethic who know how to deal with customers. I hear from my clients that the employees
Apr 28, 2014
Subprime auto lenders exercising caution: Moody’s
Subprime auto lenders exercising caution, according to CNBC. U.S. auto sales got off to a slow start this year, and though they showed a modest rebound in March, industry analysts are questioning whether 2014 will see a recovery in the American car m
Apr 25, 2014
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Dealer ManagementDealer/GM NewsFixed Operations NewsLeadershipOwnershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
5 Inside Sales Hiring Tips for Growing Companies
5 inside sales hiring tips for growing companies, from Entrepreneur. If your company has recently tried to recruit inside sales talent, then you’re probably already keenly aware that competition for all-star reps has never been fiercer. This is the
Apr 22, 2014
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Body ShopDealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsMarketing StrategiesSales & MarketingService
Tell Your Story, Boost Your Shop Marketing
Tell your story and boost your shop marketing, according to Stratosphere Studio. In marketing your collision repair shop, you might feel compelled to stand by the old impersonal methods of communication that many other auto body shops have been deliv
Apr 21, 2014
Unleashing the New Power of Micro-Location Technology
Bring the Power of Real-Time Customer Tracking to Your Dealership Floor We’ve had GPS technology for a while now, enabling the customer to locate dealers conveniently, while being virtually anywhere (provided they have WiFi or cellular service). Bu
Apr 9, 2014
9 Ways to Become a Better Leader
9 ways to become a better leader, according to Entrepreneur. Encourage employees to disagree with you. Companies get into trouble when everyone is afraid to speak truth to power. “If all you hear is how great you’re doing, that should be
Apr 9, 2014
Are You Smarter Than a 5th Gen. Phone?
Turning Metrics Into Money: Know What Your Customer Knows Before They Come In Mobile technology has impacted every aspect of the consumer’s shopping cycle. No longer do they shop online alone, at home. It may be during a ten-minute break on their
Apr 8, 2014
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Dealer ManagementDealer/GM NewsDigital DealerLead Management & CRMLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales Strategies
Build Customer Loyalty With Rewards and Other Tactics That Motivate
Build customer loyalty with rewards and other tactics that motivate, according to Marketing Profs. Remember S&H Green Stamps? Our mothers and grandmothers would collect these gummed stamps from supermarkets, gas stations, and other stores, pastin
Apr 8, 2014
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSocial MediaTechnology
8 Steps to Fix your Online Reputation
8 steps to fix your online reputation, according to Ragan.com. Sean McGinnis recently wrote an interesting post about online reputation and how he ended up in porn. One day, he Googled himself to discover an adult movie called “The Fluffer
Apr 8, 2014