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Alternative Lending Challenges for Auto Repair Shops
If your auto repair shop is having trouble receiving a business loan, you’re not alone. Small businesses—including auto repair shops—are still finding it difficult to receive funding, despite the recession being all but over. However, while sma
May 29, 2014
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementTechnology
Don’t Knock Yourself Out – Why Multiple Websites Are a Dealer’s Digital TKO
Question: Which website do you think is better? Answer: It doesn’t matter what you think! No offense intended, but the only thing that matters when it comes to your website is measurable consumer engagement. You may have what you believe to be the
May 29, 2014
Meet Your New Boss
This Monday morning, for everyone in the dealership — from the make-ready department to the dealer principal — a new boss is in charge. Actually, this boss has been in charge all along, but now deserving of proper recognition. In the even
May 29, 2014
Don’t Let Your F&I Department’s Blown Fuses Blow Your Profits
My friend’s older home pops circuits whenever too many appliances are drawing amperage together at one time. Plug in the toaster and the wife’s hair dryer quits. Run a power drill and the sump pump fuse kicks out. Some dealerships’ F&I depa
May 29, 2014
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Body ShopDealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesPre-Owned Sales & Marketing StrategiesServiceTechnology
Troubleshooting 5 Common Body Shop Marketing Problems
Troubleshooting 5 common body shop marketing problems, from Stratosphere Studio. One of the most frequent problems we find among collision repair shops all over the country is that they seem to be doing everything they can to market their businesse
May 27, 2014
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Body ShopDealer ManagementDealer/GM NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesService
Just Give Me 4 Tires and a Motor: Career Choices for Gear Heads
Some of us just have an obsession. An itch that can only be scratched by tinkering. Putting things together, taking them apart, seeing how they work. And if those things happen to make a deep rumbling noise and propel you really fast when properly as
May 22, 2014
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingTechnology
How to Use Google Analytics Site Search Reports
How to use Google Analytics site search reports, from Search Engine Watch. If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you al
May 22, 2014
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSocial MediaTechnology
6 Key Shifts in Thinking About Social Media
6 key shifts in thinking about social media, according to Entrepreneur. Do you ever wonder how your fellow marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What pl
May 21, 2014
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Dealer ManagementDealer/GM NewsFixed Operations NewsLeadershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
4 Communication Lessons from ‘Shark Tank’
4 communication lessons from ‘Shark Tank’, according to Ragan. The popular TV reality competition show “Shark Tank” is packed with tips on how business professionals can improve their communication skills. There are also plent
May 21, 2014