10 marketing lessons from the World Cup, according to Marketing Profs. More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating

Technology is rapidly changing before our eyes. Cliche, yes, but absolutely true. Sometimes those rapid changes are short-lived (remember pagers?), but often times, those rapid changes equate to “faster” and “easier” – and that’s usua

You are being lied to. As dealers, we like to think that our web presence distinguishes us from our competition, and that we understand our web analytics and KPIs. We like to think that we have reliable third-party data, that SEO and SEM are working

Putting a young tech on a career path, according to Search Auto Parts. One of the most consistent and pervasive challenges facing repair shop owners and service managers is keeping their shops fully staffed with technicians who are up to date on thei

Green cars causing aftermarket opportunity to grow, according to Search Auto Parts. When it comes to the mass adoption of electric vehicles, it seems history is repeating itself. Recently, I came across this line while doing some research: “The pop

Most every dealer in the nation has asked themselves the same question. In fact, this is one of the most controversial issues the automotive industry has faced for years. Dealers have struggled to find the answer as to the true return on third party

The key to delivering experiences worth talking about, according to Social Media Examiner. Customer Service How John first discovered the importance of customer service John explains that he first discovered the importance of customer service through

Body-language tricks to make anyone instantly like you, from Entrepreneur. There’s no question that body language is important. And according to Leil Lowndes in her book “How To Talk To Anyone,” you can capture — and hold — anyo

When creating a safety culture, our efforts are often focused on the people on the shop floor, those individuals that interact daily with obvious hazards such as electric shock and oil slicks. What many people don’t realize is that one of the most