This subject causes more dealer confusion and misplaced marketing dollars for dealers than any other. Making matters worse, information in trade publications has vacillated over the past year. Frankly, metrics between these various services are not s

You want to improve profitability and increase customer satisfaction? Then it’s time to let consumers buy cars the way the want to. It seems everyone agrees that there’s has to be a better way to sell a car. In fact, a recent dealer survey found

I can’t stand that guy! Not only did he outsell me last month, but he took out a huge billboard in front of my dealership. He bought the entire back page of the newspaper and he’s buying my name in Google! My dealership is better run, and I have

All-Electric and Fuel Cell-Powered Porsches are on the Way, from Automotive Training Centres. Students training to become a mechanic may dream of one day working on the latest Porsche model. And there’s no surprise why. Since 1948, the brand has

Autotrader Rebrands With Mobile Focus, from Driving Sales News. Autotrader.com is rebranding. In this case, they are hoping to lose the dot-com and gain more notoriety on mobile devices. Autotrader.com is now becoming just “Autotrader.” The compa

Car dealer adds quick bays, “buzzers’, from Tire Business. WACO, Texas—Waco Honda dealer Greg May was desperate to serve more service customers, realizing he “had no room left, we had to grow.” The owner of Greg May Honda in Waco sa

The Essential Elements of an Effective Dealership Website, from Speed Shift Media. How effective is your dealership website? As more and more consumers turn to the web during the automotive research process, it has never been more critical to maintai

Mr. Buffett: Want more car dealerships? Become a “car person”…, from Driving Sales. Warren Buffett’s purchase of Van Tuyl Auto Group is an opportunity to raise the bar on diversity in automotive retail… On March 8, the world celebrated Inte

4 Tips to Supercharge Your Buy Here Pay Here Sales Training Program, from NCM Institute. Is your Buy Here, Pay Here (BHPH) sales training lousy? That is the cleaned up version of what I hear from most dealership owners and managers when I ask how the