I can’t stand that guy! Not only did he outsell me last month, but he took out a huge billboard in front of my dealership. He bought the entire back page of the newspaper and he’s buying my name in Google! My dealership is better run, and I have better inventory. It must be that damn billboard… or maybe it’s his newspaper blitz? Or is it because he’s buying my name? I need to do something drastic immediately!

Cancel the order for the wacky wavy inflatable arm-flailing tube guys. The answers are in front of you if you know where to look. Once you understand the business intelligence at your fingertips, you’ll see that there are sophisticated competition targeting strategies at your disposal, ranging from the “wow, that’s smart!” to the “I can’t believe that’s legal!” These strategies are legal, and they’re your key to market domination.

At the request of Digital Dealer attendees in 2014, we will deconstruct marketing myths and show you how to maximize market share in your area. You will learn how to identify what models are the most popular near you, how to find communities with the most buyers and how to see which demographics your competitors are most successful at targeting.

Then, you’ll learn how to fight back and claim more market share, using advanced online marketing strategies to actively target your competitor’s leads. You’ll discover how to identify and target buyers who are shopping your competitors, how to tap mobile and re-marketing to bring their customers to your lot and how to sell your dealership as the best option to low-funnel customers across a wide range of online channels.

After this presentation, you’ll never look at your competitor’s billboard the same way. All the information you need to dominate your market is readily available if you know how to find it, and we will show you how to capitalize on this wealth of untapped data.

Don’t miss Justin Cook’s session, “Competition Targeting: How to Outsmart, Outwit and Outwork Your Competitors at the 18th Digital Dealer Conference & Exposition on April 21 through April 23! Visit Digital Dealer Conference for more information.