Some time ago I interviewed shop owners about the most critical marketing strategies for their shop.  Here are their answers.  I think you’ll find this info valuable. Let me know if I missed any. (FYI: Part of this was posted as an article on Rep

EAU CLAIRE, Wis. (WEAU) — A local auto body shop is giving women the tools they need to take charge of their cars and their safety. Trubilt Collision Center opened its shop Tuesday to women in the community to teach them car safety. The center

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of

If fingers point to the top, the lack of focus on fixed operations is a burden shared between both dealer/principals and manufacturers. The amount of effort directed at parts and service from either party is underwhelming compared to that of new vehi

It’s the Daytona 500 of vehicle manufacturing: the race to bring connected cars, light trucks, and SUVs to market. Unprecedented safety, driver assistance, and infotainment features promise to revolutionize the driving experience. Still, few indust

You know what they look like and where they are. They’re the service interval reminders, and they come in the form of a tiny piece of plastic that clings to the upper driver’s-side corner of every windshield. Your service advisors take the time t

As part of doing business in today’s fast-paced world, inevitably we all have to adopt new technology to make things run more efficiently.  Whether it’s a CRM, a call-tracking system, or a new DMS, it’s not usually met with a big welcome from

Yokohama Tire Corp. (YTC) steps up to the plate this season by sponsoring two Major League Baseball teams: the New York Yankees and Los Angeles Angels. This will be the fifth year for YTC’s sports marketing partnership with the Yankees and its sixt

NACE | CARS announced the return of the Technology & Telematics Forum (TTF). In its second year, TTF will provide a deep-dive into the future of shops and an overview of emerging technology for the industry. Sponsored by Auto Alliance and ASA, t