Auto Retail News
Posts
Dealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceEveryoneGeneralMarketing StrategiesTrending Industry News
If Your Inventory Strategy Isn’t Harnessing Your Data, You’re Falling Behind
As many analysts have predicted, 2019 is off to a rocky start for auto sales. Challenges from a variety of factors including rising interest rates, government shutdowns, and inclement weather have resulted in some of the highest dealer inventories le
Feb 27, 2019
The Evolution of Snapchat
Time spent on mobile devices is only increasing, and automotive dealers need new tools to reach Millennial and Gen Z auto buyers. With a large and unduplicated audience in these demographics, Snapchat has become a powerful channel for dealers looking
Feb 27, 2019
Posts
Trending Industry News
How to Become a ‘YouTube Boss’
Automotive consumers are moving from traditional to digital formats for their research prior to traveling to 1-2 dealerships. One of those formats is videos, 92% of the U.S. consumers who plan to buy within 6 months use YouTube. Also, 49% of shoppers
Feb 27, 2019
Make It Happen or Watch It Happen – It’s a Choice
Most managers have made observations concerning important policies, procedures, and methods which at one time were put in place, only to ultimately and mystically vanish along the way. This recognition usually comes along after some negative event
Feb 27, 2019
Posts
Dealer/GM NewsDigital DealerPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales ManagementTrending Industry News
Overall Depreciation Rates Stable
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep
Feb 27, 2019
Posts
Dealer ManagementDealer/GM NewsLead Management & CRMSales & MarketingSales ManagementSales StrategiesTrending Industry News
3 Metrics to Measure Automotive BDC Performance
Does your dealership use an external BDC for sales calls? Many managers like to keep control of their sales process in house, but realistically, the majority of salespeople don’t have time to place the hundreds of calls necessary every week to
Feb 27, 2019
4 Keys to Overcoming Marketing Attribution Challenges in the Automotive Industry
The automotive industry faces a unique set of challenges caused by major changes in global markets and consumer demand. Those changes mean it’s more important than ever for automakers to have a command of the levers they can control. Because the in
Feb 26, 2019
Posts
Dealer ManagementDealer/GM NewsEveryoneFixed Operations NewsGeneralLeadershipMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTrending Industry News
NADA 2019 Recap
Another year, another NADA Show has passed, and Digital Dealer was there along with 22,000 other automotive industry professionals. The NADA Show pulled no punches this year with their excellent keynote speakers – Kat Cole, COO and President of Foc
Feb 26, 2019
Posts
Dealer ManagementDealer/GM NewsGeneralLeadershipMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTrending Industry News
2019 Women’s Car Buying Report
Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in 2018, dealers need to re-examine the ‘one size fits all’ approach to marketing and better tailo
Feb 26, 2019