Out with the Old – In with the New

As we start a new year, many of us will perform a system “year-end” for the prior year. Before you run your DMS system year-end process, it might be a good time to find out what happens to your data and is there any way to prevent it. As an expla
Feb 1, 2010

Consumers Hold the Key to Continued Certified Pre-owned Sales Growth

By all accounts, as long as a supply of eligible vehicles is available, the growth in certified pre-owned (CPO) sales numbers is predicted to follow recent growth patterns of approximately 21% per year. Consumers are becoming more aware of, and confi
Feb 1, 2010

How Can you Impact Conversion?

Imagine a dealership that only tracks closing ratios against write-ups. That team may or may not be doing a solid job. If the write-up percentage against walk in traffic is good, then the team is performing. If the write-up percentage is poor, the de
Feb 1, 2010

Word of Mouse

You have bad breath. It hurts you to hear that, I am sure, but someone had to tell you. I think it is better that you hear about it from me now, rather than from someone talking about you behind your back. God forbid you find out that all of your fri
Feb 1, 2010

All Roads Lead to Rome (Washington, DC)

I was recently on a trip to Sao Paulo, Brazil doing a used car school for Fenabrave (Brazil’s NADA). On the way to Brazil, while waiting in line at the food garden in the airport, I met a gentleman from Germany also traveling to Brazil. He and I st
Feb 1, 2010

Telephone Techniques to Improve Customer Retention

Telephone Techniques to Improve Customer Retention  A service advisor’s ability to communicate effectively on the telephone can positively impact the dealership and improve customer retention. According to JD Power & Associates, 74% of all cus
Feb 1, 2010

Motivating Technicians to Sell Service!

There is only one way to increase your retail (customer-pay) service department revenue: sell more service! After reading the previous sentence my friend and co-worker, Ray Carter, would say, “ya think?” I realize this strategy of selling more se
Feb 1, 2010

So, You Think you Have Problems?

It’s time to stop complaining and start planning for the new world I know you’re reading this in February, right around NADA time, but I’m writing it during the holidays and that has me thinking about all we’ve been through this year and what
Feb 1, 2010

Chrysler and GM Dealer Reinstatement Legislation

What dealers can expect through the arbitration process By the time you read this article, the deadline for Chrysler and General Motors dealers to seek a reinstatement of their franchise pursuant to new federal legislation may be near or already pass
Feb 1, 2010