With a continuous supply of trades from new-car sales, as well as off-lease vehicles coming back onto the dealer lots, inventory management has become even more important for dealers and remarketers. Maximizing profit in these conditions offers new c

Successfully connecting with your online leads is essential for ongoing growth. Many leads come in through your website and online advertising campaigns, and many more check out your website before visiting your dealership. If you can’t maintai

I was recently asked to speak on the habits of highly effective office managers and controllers. Over the years, I’ve had the pleasure of training some of the best Super Controllers, many who have gone on to be CFOs, General Managers and even Deale

There’s been a lot of buzz lately in regard to how to sell vehicles to Millennials. Yes, they are a different generation that grew up in a much different world than many of the more “experienced” sales guys on lots today. And yes, they’re arm

10 things nobody tells you about Google AdWords, according to Entrepreneur. While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are ra

Always-on marketing to the always connected, from Marketing Profs. Marketing used to be a far more laborious, time-consuming process: weeks for focus groups, months crafting a campaign, photo shoots and contact sheets, building ads without a computer

Responding to device changes in Google and Bing, according to Search Engine Watch. Back in January, I wrote a post on why it’s time for B2B advertisers to go mobile. I hope you’ve added mobile to your PPC strategy this year. Recently, both Bing a

Five tips and examples for digital marketing success, according to Marketing Profs. Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards di

7 reasons your SEO campaign will fail and what you can do about it, according to Search Engine Watch. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead