10 things nobody tells you about Google AdWords, according to Entrepreneur.
While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are rarely talked about. After all, Google AdWords is the ever popular advertising platform – or is it?
1. Google AdWords is no longer working as it did. Marketers from all over the world have been noticing that conversion tracking on AdWords is becoming increasingly more difficult. People need to look a the whole ROI picture.
You should be focusing on the overall business profitability as well as Google’s conversion tracking values. What happens most of the times is that users might be visiting your site while they are at work or on their phones while commuting and then eventually convert from home.