The Road to 100% Viewability in Display Advertising, from Force Marketing. Display advertising, by its very nature, is only valuable if it’s properly displayed. This is a metric that the industry refers to as “viewability.” What is viewability?

Valet of the future may park your car remotely, from Fox News. “I hate having to look for parking spots,” said graduate student Claire Bergman as her test car passed a series of occupied spaces in a Georgia Tech campus lot. “If I co

Nissan Announces Leadership Changes in North America, from The Auto Channel. NASHVILLE, TN — March 20, 2015: Nissan today announced leadership changes within its North American operations coinciding with the upcoming start of the company’s Fi

Dealer’s voice: Aviation technology continues to drive auto innovation, from thestar.com. My curiosity about automobile technology goes back to when I was apprenticing to become an automotive technician. I would ask teachers and instructors whe

Keep Users on Your Site and Sell More Cars. Achieving Success Online Using Google’s Insights. You have probably heard about “bounce rates” before, a user lands on your site, spends less than 8 seconds, takes no action then leaves. It sure seems

Retention, Loyalty or Acquisition Marketing?, from Automotive Digital Marketing. We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important —

With Car Dealerships’ Ranks Thinned, the Survivors Thrive, from The New York Times. ONLY a few years ago, in the depths of the recession, the local car dealership seemed to be living on borrowed time. Franchises were closing by the hundreds as buye

The Lead Conversion Gap, from Auto Dealer Monthly. Generating leads from dealer websites and third-party retailers is no longer a “new” facet of automotive retail, and dealers now have nearly limitless opportunities to find more customers and exp

This subject causes more dealer confusion and misplaced marketing dollars for dealers than any other. Making matters worse, information in trade publications has vacillated over the past year. Frankly, metrics between these various services are not s