Keep Users on Your Site and Sell More Cars. Achieving Success Online Using Google’s Insights.
You have probably heard about “bounce rates” before, a user lands on your site, spends less than 8 seconds, takes no action then leaves. It sure seems like this behavior for 25%, 35% or 45% of your total traffic is pretty high. With all the money you’re spending branding your dealership and driving traffic to your website wouldn’t you think more people would be sticking around to actually shop on it?
You have probably asked your web provider about it because you do have Google analytics installed. “Why do 1 out of 3 of my visitors abandon my site? I like it.” If you are an average dealer demanding average results then you’ve already been subdued by this answer.
“Anything under 50% and you’re doing great, they’re just coming to your site to get your phone number or address and that’s why it seems so high.”
What would it mean to your dealership if 35% of your website visitors didn’t immediately abandon you? What would it mean to your showroom if your site wasn’t a trampoline? How much time and money do you spend every day to bring awareness to your dealership and your website?
The truth is, some of your users are coming to your website to get your phone number, they get it and leave in under 8 seconds and are officially declared an abandoning, bouncing visitor. About 1 in 100 of them, accounting for a whopping 1% of your traffic.
Single digit bounce rates of 9%, 5% and even 3% are not only possible for you, it’s easy. The simple fact is that 40% of Americans abandon a website that takes more than 3 seconds to load.
The next time you’re at a Starbucks with more than 2 people sharing the Wi-Fi, hook your phone into it and see how long it takes for you to load your mobile site, then try to actually search for a specific piece of inventory. Worse yet, turn the Wi-Fi off on your phone and try the same on a 4G or LTE connection. More than likely it will take more than 3 seconds to do anything and over 40% of web users will not stand for it. When they leave, they go to your competitor’s site and they do not come back.
In this session, at the 18th Digital Dealer Conference & Exposition, you’ll have the opportunity to participate in or enjoy a live attendee website analysis and discover a simple yet robust tool to evaluate your website’s true load speeds for both mobile and desktop traffic. Correcting these simple issues creates a better experience for your customers and drastically improves organic traffic, leads and sales.
Don’t miss this session and more at the 18th Digital Dealer Conference & Exposition from April 21-23 in Tampa, FL.
