Big Data Keeps Your Dealership a Step Ahead of the Customer

The topic of big data is one most nontechnical people will go well out of their way to avoid. At best, it promises to be hard to comprehend; at worst, for minds not keyed into the mysteries
Oct 12, 2016

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,
Oct 12, 2016

95% of Dealers Leave This Back Door Open

When you're busy working on your computer, what do you do when you see a little pop-up message notifying you that it's time to download an update? If you're like most people,
Oct 11, 2016

Two Common and Totally Preventable Causes of IT Downtime

Information Technology (IT) downtime is a common affliction in every industry, affecting businesses of all sizes. Downtime is frustrating and expensive. For the average auto dealership,
Oct 10, 2016

The Next Steps with Millennial Car Buyers

Millennials are technically defined by anyone who was born between the years of 1980-2000 and is currently anywhere between 17 - 36 years old, give or take a couple of years.
Oct 10, 2016

The Undervalued FAQ Page and How to Build It

Your customers have questions. You can only hope that your people have the answers. Not all of your prospective clients (or loyal customers) want to speak to a live agent, though, so they visit your website
Oct 10, 2016

DMS and Profit Accounting

According to Warren Buffet, "Application and improvement of some modern accounting and financial techniques are fundamentally changing the company’s ability to make a profit."
Oct 10, 2016

Dealers Are Asking "What Is Online Retailing, Really?"

In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them.
Sep 28, 2016

43% of Small Businesses Have Been Phished: Is Your Dealership Next?

In the last 12 months 43% of Small to Mid-Size Businesses (SMBs) experienced a successful phishing attack, according to a July 2016 report titled IT Security at Small to Mid-Size
Sep 20, 2016