The best times to use social platforms, from Entrepreneur. Almost every small business, 81 percent, is on social media, and 94 percent of them use these social platforms for marketing purposes (attracting clients and building a brand), according to r

8 steps to fix your online reputation, according to Ragan.com.  Sean McGinnis recently wrote an interesting post about online reputation and how he ended up in porn. One day, he Googled himself to discover an adult movie called “The Fluffer

Focus on “share of voice” to turn demand into consistent conversions, sales. Did you meet your sales goal for 2013? In-market demand was strong last year, with 2014 off to a rocket start. New research by Compete’s Lincoln Merrihew (Automotive 2

Social media is like a combination of every automotive event in which your dealership has ever participated. With social media, you can show off your products and services, educate the consumer, find quality leads, and make sales. Many customers will

“You know how sometimes when you make a copy of a copy, it’s not quite as sharp as, well, the original?” This is one of my favorite movie quotes (Multiplicity — 1996). It also often applies to dealership groups. You can have a

Seven dead ends on your website, according to Marketing Profs. You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email marketing. You might even be paying good

5 ideas for personalizing the online car shopping journey, from Autochart. You know more than you think about your visitors If I’m shopping on your dealership website, you can form quite a detailed persona on me. You know what website I’ve just a

5 road rules for ethical content marketing, from Memeburn. Imagine the busiest urban streets and intersections sans road rules or traffic signals. It would be chaos, and the risks would far outweigh the reward of getting from A to B. Just as rules ke

The power of online reviews, according to Business 2 Community. Whatever you might think of them, the power of online reviews cannot be ignored. Whether you’re a small e-tailer, an online giant, or a global blue-chip – online reviews have an impa