5 easy tips for staying engaged with your service department customers, according to Stratosphere Studio. As you have probably experienced yourself, people are bombarded with advertisements all day, every day. Ads haunt our peripheral vision on the h

The basic building blocks of a website, and their costs, from Entrepreneur. Thanks to developments in technology, the vast majority of us don’t need to spend thousands of dollars on a website. There are solutions even a tech neophyte can use to bui

There is no denying consumers are using online resources to educate themselves before ever setting foot on the dealership lot. In fact, nine out of ten consumers begin the process of purchasing a car through internet research, with 47% of these queri

During the past few years, “cloud computing” has become the favorite concept for web-based technology. A cloud DMS or CRM can be used in any area of the dealership where greater flexibility is required including the showroom, service drive, and p

Body shop marketing & the anatomy of a good blog, from Stratosphere Studio. When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value. You begin

A seven-item checklist for measurable marketing in the digital age, from Marketing Profs. Here’s a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line

Make hidden persuaders work for you, from Marketing Profs. Hidden persuaders influence what products are bought and how customers rate the shopping experience. They include aromas that increase spending, music that boosts profits, colors that enhance

10 Instagram rules everyone should follow, from Ragan.com. Instagram is a visual social platform (with more than 150 million active users), where users capture, customize, and share photos and videos with their followers. Though some people think Ins

Google analytics content reports, from Search Engine Watch. We all know that content is a key part of a website, but do you regularly analyze performance of content to see what’s working and what hasn’t hit the spot? If you haven’t