Question: Which website do you think is better? Answer: It doesn’t matter what you think! No offense intended, but the only thing that matters when it comes to your website is measurable consumer engagement. You may have what you believe to be the

4 steps to maximize local search success, according to Search Engine Watch. While spot-on accurate and a good reminder, it only tells a quarter of the story you should consider while planning local marketing efforts. Here is a four-step process to ma

It is estimated that of the total fatal car crashes using cell phones in 2011, only 52% were properly coded in the national database as involving cell phone use. This is due to a variety of issues, but the biggest issue is the misrepresentation of th

Troubleshooting 5 common body shop marketing problems, from Stratosphere Studio.  One of the most frequent problems we find among collision repair shops all over the country is that they seem to be doing everything they can to market their businesse

How to use Google Analytics site search reports, from Search Engine Watch. If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you al

6 key shifts in thinking about social media, according to Entrepreneur. Do you ever wonder how your fellow marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What pl

An introduction to data-driven decisions for manager who don’t like math, from Harvard Business Review. Not a week goes by without us publishing something here at HBR about the value of data in business. Big data, small data, internal, external

The psychology of color in marketing and branding, according to Entrepreneur. The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason: Most of today’

Four email marketing tips to help you get the most out of gmail, from Marketing Profs. In the past few years, Gmail has been making a lot of waves in email marketing: priority inboxes, promotions tabs… Every new release seemed intended to make