For any business owner, keeping your dealership secure is vital. You need to do all you can to protect your records, marketing data, legal documents, and cash, as well as your employees. You lock your doors and create security policies, but do you pr

I recently moved to Southern California from Florida, and one differentiating feature is the sheer amount of people. It’s very populated here. Not in a bad way. Just a “bustling” kind of way. Dense population brings culture, vibrancy, things to

Most technology companies are hungry for growth to increase their profitability. This growth can come from new products via innovation or new markets for their products. A perfect example of this has been Apple. As a personal computer company they us

How to get to the heart of actual chat performance and ROI Chat for dealer sites has been around for eight years, but current industry estimates are that only about one in three dealers has embraced it…rather underwhelming, given all the years of b

The 10 best ways to generate traffic without Google, according to Search Engine Watch. Having a mix of trophy and long-tail phrases ranking in Google search engine results pages (SERPs) is the equivalent of manna from heaven to any online business. T

A scientific guide to hashtags, according to Social Media Today. Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few ye

7 social media tricks you might not know, according to Ragan. As social media community manager, I’m on social media daily. Over the years, I’ve built up a wealth of little tricks. They’re not complicated, and they can help you enha

How to be the worst email marketer in 10 easy steps, according to Marketing Profs. Trying to be the best email marketer possible is just too mainstream, if you ask me. Really, why not aim to be the worst one instead? Besides, from the looks of things

Would you run the same television advertisement as your local competitors? Today, dealers have settled for the same kind of situation on the Internet, the #1 resource for anyone searching for their next new vehicle. Running cookie cutter ads online i