As with nearly every New Year, I am looking forward to the challenges, successes and even failures that will come my way in 2011. These collective experiences are what define us both personally and professionally, and I welcome each of these with ope

There is a place on the Internet that the largest search engine in the world sends people before they get to your website. It is called Google Places and reflects the importance Google is placing on local search. Google Places is a profile for your b

Close your eyes. Right now. Close your eyes. Okay, open them. I just realized you wouldn’t be able to read the rest of the instructions. After you close your eyes, I want you to put yourself in the shoes of your customers. Share their mindset. I kn

I find that most disappointments in the monthly financial statement come from a lack of daily reporting. In fact, I’ve been a long-time hater of our whole month end process. We basically shut down all accounting operations for three to five days wh

It wasn’t very long ago that the social networking sites of today were being hailed as a virtually cost-free medium to reach your clients with your advertising efforts.  “Hey!  You get to put your very same ads and commercials someplace else, b

At the recent 7th Digital Dealer Conference in Nashville, I got to spend quite a bit of time visiting the booths in the Expo Hall. Compared to NADA, where it is hard to spend time with the exhibitors, the Digital Dealer conference has booths and refr