I saw a guy this morning in my neighborhood delivering copies of the actual Yellow Pages .  It’s winter in Southern California and for us, 48 degrees is pretty cold.  He’s out there, bless his heart, going from house to house dropping these boa

I may ruffle a few feathers with what I’m about to say. Nobody needs a “yes” man or woman suggesting dealers aren’t getting sold a bill of goods every day. My team and I have had the opportunity to look at many dealer websites across the coun

Google +1 is Google’s answer to Facebook’s “Like” button Google +1 is a social sharing button that appears on search engine results pages (SERPs) and can now be added to your web site.  Think of Google +1 as you would the Facebook “Like”

It is time. Regardless of personal opinions, comfort levels, feeling overwhelmed or just disinterested in the concept, it is time for your dealership to have a social media presence. No longer can you peek from behind the curtain to see how this soci

If you haven’t started blogging yet, you are not alone. Many dealers know they “should” be blogging, but don’t know where to start. Others are not sure they can commit to the time it takes or are not convinced of the benefits. All are valid c

I will admit, some of my more progressive colleagues at Dominion recognized the importance of QR codes far earlier than I. Nevertheless, I’ve become an advocate of this remarkable digital marketing tool and how it can help automotive dealers. Why d

In my job, I often travel the country to speak to various automotive groups or facilitate classes for dealership personnel. When the topic of social media comes up during these events, usually a debate ensues over whether social media is a fad or som

In one of the 20 Group presentations I gave last month discussing how dealers can better leverage social media, I showed a live demonstration of a dealer’s website that for nearly a year has had a direct link to Facebook in their Top Level Navigati

Every day my team and I field questions about Search Engine Optimization (SEO) and what it takes to put your best foot forward on Google and other search engines. We’re constantly looking for ways to improve our dealers’ site visibility in these