Search Engine Watch suggests giving your online marketing efforts a fresh look for spring. Re-evaluate your audience, take note of the market shift and do not forget that the search landscape is constantly changing. Make sure your key terms are up-to

Take a look at the “eBay Thanks You” campaign. Visual storytelling can shape your brand. In both retail and reality, consumers connect with eBay through this beautifully filmed, well-written personal memorandum to a man’s first Harl

Dealerships marketers can take a step back from haggling with their budget planners when it comes to digital marketing. However, the ease of online marketing dictates that content must be superb. Without proper planning or strategy, no clear branding

Search Engine Watch provides extra details on the recent release of Google+ Local. As mentioned earlier this week, Google+ Local will provide dealers with the ability to fully structure their profile and users to identify their local citation. Locati

According to Tech Crunch, LinkedIn’s features have become more connected. Social success is more attainable with these Facebook like features that incorporate tags, mentions and regular updates and blog posts. The update is still a work-in-prog

Smart Insights identifies a key factor in measuring social media success: Return on Effort (ROE). ROE is the amount of effort returned for effort put out – this growth, as intangible as it may seem, is essential to developing and rating your so

Mediapost provides a concrete marketing plan for driving the right traffic to sales websites. Develop a dealership presence through display ads so that you may impact all range of customers, both inbound, outbound, top and bottom funnel. Social media

From Marketing Tech Blog, Twitter’s “If This Then That” (IFTT) campaign is revealed. A quick method of setting up tweets and tweet scheduling, this tool can be ideal for businesses without the budget to invest in a Twitter/Social ov

Cobalt provides insight on car-buying through developing a YouTube channel. Inventory targeting with video can drive more views on your Vehicle Details Page, and result in a greater ROI. Where and how to link your site, vehicle details and maximizing